Just as foods have the power to heal or harm your body depending on your blood type, so do vitamins and nutritional supplements. Dr. D’Adamo’s innovative support formulas were developed to specifically address the unique nutritional needs of each blood type. Through targeted nutrition, each product has been carefully crafted to deliver key nutrients, in the right doses, to optimize health and wellness. Using the gift of insight given to us by blood type, we are able to offer a personalized, high quality vitamin and supplement program that costs no more than any conventional multivitamin.